+ Project Details
The Pro's Closet Content Videos
An ongoing set of cycling content videos built to keep a respected enthusiast brand timely, useful, and close to its community.
Our Involvement
- Video Production
- Creative Direction
Looking to scale its video output while maintaining consistent production quality, The Pro’s Closet collaborated with Cary Media on a diverse slate of projects. Cary Media provided full-service cinematography and production support, from pre-production planning and lighting to direction and filming for studio and on-location shoots in Boulder, Colorado.
Each piece was crafted to match TPC’s brand voice and connect with performance-driven cyclists. Across dozens of videos, the partnership contributed to growth in YouTube engagement, subscribers, and viewer retention through a consistent, story-driven content strategy. See a couple of these videos below.