The Pro's Closet Brand Package

The Pro’s Closet partnered with Cary Media to create updated lifestyle and action photography and videos for an updated asset library. Across two full-day shoots, we captured road, mountain, and gravel riding, along with TPC merchandise and everyday cycling moments designed for use across the brand’s marketing channels.

The production took place across the Front Range in Colorado, with a mix of city streets, mountain roads, and trails in Golden, CO, Arvada, CO, Red Rocks, and Boulder,CO. The final images balanced performance-focused action with the social side of cycling, including casual moments, commuter scenes, and a celebratory post-ride gathering. See select photos from the photoshoot below.