Dr Pepper College Football
A college football content package built around the energy of College Football.
Our Involvement
- Video Production
- Photography
- Creative Direction
- Post-production
Capturing the Energy of College Football
In partnership with Dr Pepper’s creative and activation agencies, Cary Media produced shoots for multiple athletes at video production studios in Boulder, CO and Fort Collins, CO. The production focused on creating content for short-form social, digital advertising, and retail displays in 7-Eleven and King Soopers stores.
We handled the cinematography, lighting, and still photography for each sessions. Working within Dr Pepper’s creative templates, we produced vertical Instagram Reels (three per athlete) that showed the personality of each athlete. The videos featured short challenges, fan shoutouts, and “Crack It Like…” moments designed to be fun. These helped showcase the lightheartedness of the Dr Pepper brand.
Studio Photography for Retail Displays
Alongside the video work, we photographed each athlete against a seamless white backdrop for in-store signage and digital collateral. The clean, high-key lighting ensured it was easy to cutout the athlete from the background for large-format printing and compositing across regional retail displays.
These photos became the hero visuals for Dr Pepper’s in-store promotions, giving fans a chance to see there favorite athletes in life-size form.